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Reason For Beauty

Inspiring the pursuit of ideals in art and life

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An ode to the Good Girl

February 19, 2018 Hong Phuc Ho ChungCouture, Shop My Style

This post contains affiliate links. Hair and makeup by Fabiana Medeiros Perfumes are sensuous, invisible accessories that add the finishing touch to an outfit. Just as having great style is more than having a wardrobe full of clothes, so having […]

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Autumn days

October 28, 2017 Hong Phuc Ho ChungCouture, Shop My Style

This post contains affiliate links. Since the seasons differ from each other much more noticeably in Oslo than in California, having a nice coat is essential for colder days. I like this faux fur coat from the Elsa Hosk x […]

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The fountainhead

January 23, 2017 Hong Phuc Ho ChungCouture, Shop My Style

This post contains affiliate links. Happy Monday! 🙂 Just wanted to share with you some photos from my shoot with Terry Alabata. Terry was super wonderful to work with and she is sooo talented. She not only did my hair […]

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An early Christmas present

December 9, 2016 Hong Phuc Ho ChungCouture, Shop My Style

Happy Friday! 🙂 On Tuesday, I attended an event at ON:U (a new boutique in Oslo City Shopping Centre) where I got to meet Elvira Eriksson, the designer of Mockberg watches. There was a contest where the winner received a […]

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Stars & stripes

November 13, 2016 Hong Phuc Ho ChungCouture, Shop My Style

This post contains affiliate links. Blazers are so versatile and instantly turns a look chic. I particular love this blazer because it goes with everything, from t-shirts to button-ups. I paired this outfit with some studded boots to add a […]

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My favourite brands




Where I shop

Book Depository
AbeBooks
Kicks
Christiania Glasmagasin

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Margarita philosophica

Genuine truth is uniform and self-reproducing. Lucky hits are contradictory and solitary. This holds good for both truth and works. If gunpowder had been discovered, not by good luck but by good guidance, it would not have stood alone but been accompanied by a host of noble inventions of a kindred sort.

— Francis Bacon, The Masculine Birth of Time

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